On Thursday 10 October 2024, we hosted an Expert Session on Responsible Management of Brand Promoters, featuring esteemed experts from L’Oréal and the Fair Labor Association.

During the session, we explored how the responsible management of brand promoters can drive meaningful change for both businesses and worker. Brand promoters, often working in retail settings, play a crucial role in representing products and services. Their management should align with HRDD frameworks to ensure their rights are respected and protected. L’Oréal shared its journey in implementing responsible management practices for its brand promoters. This serves as an exemplary model for how companies can take proactive steps in ensuring the well-being of their third-party workers. We introduced new guidelines to offer practical solutions for integrating human rights principles into everyday operations.

Expert Speakers:

  • Julie Vallat, Vice President of Human Rights at L’Oréal
  • Nisha Terumalai, Project Manager at the Fair Labor Association

Watch the Recording

The recording of this insightful Expert Session with L’Oréal and the Fair Labor Association is now available. Replay and equip yourself with the knowledge and strategies necessary to manage brand promoters responsibly.

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The Expert Series

This session is part of the Expert Series, a Consumer Goods Forum initiative led by Dirk Van de Put, CEO of Mondelēz International, and Frans Muller, President and CEO of Ahold Delhaize. The series aims to mobilize member action around five ‘Acceleration Areas’: enhancing employee health and well-being, ensuring human rights in supply chains, advancing packaging circularity, promoting deforestation-free supply chains, and advancing decarbonization.

Acceleration Area
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