• Data-Driven Value Chain

    Advancing voluntary standards, AI interoperability, and frictionless data accuracy for the world's leading consumer goods brands and retailers

Creating the foundations for AI success

The consumer goods value chain faces a critical inflection point as autonomous AI agents rapidly reshape search, store discovery, and commercial transactions. Legacy product, location, and party schemas remain siloed and unreadable by next-generation AI systems, exposing brands and retailers to commercial disintermediation and operational inefficiency.

Focus areas

Foundational objectives securing the future of operational excellence

  • AI & cybersecurity

    AI & cybersecurity

    - AI discoverability: define machine-readable schemas (markdown / structured data) across product, location, and brand/party levels so AI agents can discover and correctly present offerings.

    - Agentic protocols for grocery retail: standardise agentic AI transaction protocols tailored to the grocery retail sector.

    - Cyber resilience network & AI security: establish cybersecurity guidelines and optimise AI model-routing token spend.

  • 2D barcode implementation & industry scaling (DC case & pallet traceability)

    2D barcode implementation & industry scaling (DC case & pallet traceability)

    - Expand 2D barcode standards into distribution centers for end-to-end case and pallet traceability.

    - Drive independent, friction-free data exchange across the physical value chain.

  • Value streams: retail media & supply chain

    Value streams: retail media & supply chain

    - Robotics in retail & distribution (warehouse automation & in-store robotics): establish structured ways of working and reference frameworks for warehouse automation and in-store robotics.

    - Retail media & supply chain data harmonisation: harmonise retail media ad-tech metrics with real-time supply chain inventory data.

Open-source intelligence

Discover our latest playbooks, guidelines, and technological frameworks.

Implement QR codes based on GS1 standards

Access voluntary industry frameworks and pilot programs redefining product data exchange and access across the value chain

Linear barcodes have reached their limit. As global demand for product data intensifies, the industry is transitioning to a single, standardised 2D code.

QR Code implementation – modules & resources

Our events

Discover ways to meet and engage with the DDVC global community

  • IOO·HORIZON

    IOO·HORIZON

    The event enables retail, manufacturer and service provider companies to engage in-depth conversations about the strategic implications of new technologies for their businesses with direct access to the creators of these ground-breaking innovations.

  • SpringBoards

    SpringBoards

    Interactive executive workshops that bring together 10 to 30 consumer goods C-suite leaders and the tech ecosystem for focused presentations, expert talks, and live store visits.
    This small-group format helps translate emerging consumer goods supply chain technologies into high-impact enterprise capabilities, equipping delegates with strategies to align innovation with core business goals.

All upcoming events

Our achievements

  • April 2026

    Launch of QR Code Implementation Guideline

  • August 2025

    1st Retail Media SpringBoard in Amsterdam, Netherlands in partnership with CGF member Hanshow

  • May 2025

    Launch of Data-Driven Value Chain educational webinars covering: Responsible Use of AI Use Cases, Retail Media, QR Codes Implementation Best Practices and Cybersecurity

  • January 2025

    1st SpringBoard in Bengaluru, India. A partnership with CGF member Decision Point Analytics

  • September 2024

    Launch of 1st edition IOO·HORIZON, an evolution of the global Summer comes and Winter comes events

  • August 2024

    Launch of QR Code Implementation with GS1 Standards Curriculum

  • June 2024

    Launch of Fractals Pilot: An open-source pilot platform that offers a streamlined, secure way to share and collaborate on essential information

  • April 2024

    Launch of The CGF China Digital Supply Chain Conference

  • October 2022

    Launch of Supply Chain Conference (SCC)

  • September 2022

    Launch of DDVC LatAm Steering Committee

  • January 2021

    Launch of global E2E meeting Summer Comes and Winter Comes Event

  • September 2019

    Launch of 1st SpringBoard in Latin America

  • January 2019

    Launch of 1st SpringBoard in New York, USA

Our leadership

Board Sponsor (CEO) and Co-Chairs

  • Tobias Wasmuht

    CEO
    SPAR International

  • Camilla Björkqvist

    Senior Director Global Data Governance & Transformation
    Mondelēz International

  • Ethem Kamanli

    Group Program Management Officer and Business Development Director
    Migros Ticaret

  • John S. Phillips

    SVP Customer Supply Chain and Go-To-Market
    PepsiCo

  • Tom Rose

    Head of international operations
    SPAR International

Members

Bringing together 45 retailers, manufacturers and service providers

Steering Committee

  • Carlos Luiz Buss

    SVP, Chief Digital and Information Officer
    SC Johnson

  • Jeffrey Cree

    Director Data Ops & Standards
    Ahold Delhaize

  • Prakash H. Christopher

    Supply Chain Executive | Digital Transformation| Track and Trace | Smart Factory
    Kenvue

  • Per Ola Drøpping

    Chief Executive Officer
    NorgesGruppen Data

  • Kevin Eckerle

    Director, ESG - Operations and Performance, Consumer Health
    Bayer

  • Lou Farina

    VP, Global Data Management
    Colgate-Palmolive

  • Justin Honaman

    Head Worldwide Retail & Consumer Goods Go-To-Market
    Amazon

  • Toby Martin Hughes

    Global Digital Product Director- Sustainability, R&D and Data (AI)
    Reckitt

  • Marie Health

    Senior Director, Global Retailers Operational Excellence
    The Coca-Cola Company

  • Jean-Marc Klopfenstein

    Founder
    Ubora Data Strategy

  • Ning Kost

    VP, Global Head of Data, AI & Analytics
    McCain

  • Carlos Lebreiro

    IT Architect
    Sonae

  • Leonel Pava

    Managing Director
    Logyca

  • Astrid Rademacher

    Head of Business Operations
    Dr Beckmann

  • Armand Schins

    Data Quality, Data Governance & Projects
    Albert Heijn

  • Laurent Seroux

    Global Master data Business process expert- Global Business Services
    Procter & Gamble (P&G)

  • Manuel Silva

    Chief Transformation Officer
    Al Ain Farms

  • Pieter Timmermans

    Global End-to-End product & Supply Chain Data Owner
    Heineken

  • Sébastien Vanneau

    Data Governance Officer - Policies & Standards
    L'Oréal

  • Elizabeth Wilson

    Director
    Mars

  • Sacha Witz

    CVP Consumer, Customer & Market
    Henkel

Meet the team

Our latest news

  1. Grounding digital transformation in the FMCG supply chain: insights from IOO·HORIZON

    Grounding digital transformation in the FMCG supply chain: insights from IOO·HORIZON

    See more
  2. Now available: new industry reference guides for QR code deployment

    Now available: new industry reference guides for QR code deployment

    See more
  3. From principle to practice: a strategic framework for responsible AI in the FMCG sector

    From principle to practice: a strategic framework for responsible AI in the FMCG sector

    See more

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