Selling online in Latin America is no longer a trend; it is how business gets done. As the market matures, the challenge has shifted toward ensuring commercial viability while managing complex data and logistics.

This SpringBoard, hosted by Logyca and The Consumer Goods Forum (CGF), brings retail and manufacturing leaders together. Our goal is to share practical, voluntary ways to tackle the hurdles everyone in the region is facing.

• Supply chain visibility: Finding ways to improve data flow so transport is more efficient.

• Inventory reliability: Identifying how to prevent out-of-stock issues when local disruptions occur.

• Last-mile navigation: Learning how to get products into crowded cities and independent shops effectively.

• Smarter forecasting: Using data to predict customer needs without increasing the administrative burden.

Working better together

Trying to fix a fragmented supply chain alone is expensive and often leads to wasted effort. The SpringBoard is a neutral space to explore technical solutions for these shared challenges.

While these recommended practices are non-binding, they help companies improve their own operations and support the region’s ability to stay competitive.