Scaling up the 10x20x30 Initiative

Engaging the entire supply chain

Scaling up the 10x20x30 Initiative

Collaborating for a common goal

The 10x20x30 Initiative was launched by Champions 12.3 to help companies reach the UN SDG 12.3. The vision is to massively increase private sector contribution to the global goal of reducing food loss and waste by 50% by 2030 by catalysing efforts “up” the supply chain.

The Initiative initially targeted at least 10 of the world’s largest food retailers and providers to follow the “Target-Measure-Act” approach and engage 20 of their priority suppliers to do the same, thereby halving their food loss and waste by 2030. This catalyst model seeks to involve the entire supply chain which supports upstream food loss and waste reduction.

The Coalition seeks to engage more companies in the Initiative, and join other global companies to create a multi-stakeholder approach to reducing food waste.

The business case for supplier engagement

The business case for supplier engagement

Our Coalition members share below how collaborating closely with suppliers is key to tackling food waste at scale, enabling better measurement, innovation, and impact across the value chain.

Our member case studies

Explore other key projects

Our latest news

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  2. The Consumer Goods Forum’s Food Waste Coalition reports 22% reduction in food waste intensity

    The Consumer Goods Forum’s Food Waste Coalition reports 22% reduction in food waste intensity

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