Consumers are increasingly seeking food choices that balance health, convenience, quality and affordability. Yet healthier eating can still feel difficult to achieve amid busy lifestyles, evolving consumer expectations and a rapidly changing food landscape. Research from The Consumer Goods Forum’s Healthier Lives Coalition shows that while health influences food choices for the majority of consumers, many continue to face barriers when translating intentions into everyday habits.

Through its Dietary Shifts work, the Coalition brings together retailers and manufacturers to better understand these challenges and identify practical solutions that make healthier choices more accessible, affordable and desirable. By sharing insights, showcasing industry action and fostering collaboration, members are helping to create food environments that support healthier and more sustainable diets for all.