Scaling up the 10x20x30 Initiative
Engaging the entire supply chain
Collaborating for a common goal
The 10x20x30 Initiative was launched by Champions 12.3 to help companies reach the UN SDG 12.3. The vision is to massively increase private sector contribution to the global goal of reducing food loss and waste by 50% by 2030 by catalysing efforts “up” the supply chain.
The Initiative initially targeted at least 10 of the world’s largest food retailers and providers to follow the “Target-Measure-Act” approach and engage 20 of their priority suppliers to do the same, thereby halving their food loss and waste by 2030. This catalyst model seeks to involve the entire supply chain which supports upstream food loss and waste reduction.
The Coalition seeks to engage more companies in the Initiative, and join other global companies to create a multi-stakeholder approach to reducing food waste.