While a significant portion of food is wasted along the food supply chain, majority occurs at the household level. United Nations Environment Programme (UNEP) data indicates that approximately 60% of total food waste is generated in homes, contributing significantly to climate change and resource depletion.

Our Coalition of Action is dedicated to achieving the UN’s SDG 12.3 target: halving food waste at retail and consumer levels by 2030. However, driving change at the household level comes with unique challenges. From deeply rooted cultural attitudes toward food to the misconception that individual actions are too small to make an impact, there are many barriers that hinder progress.

Overcoming these challenges requires innovative approaches to communicate effectively with consumers and inspire them to take action to lower their household waste. Together, as an industry, we are committed to empowering people to make a tangible difference in the fight against food waste.