Paris 12th September 2024: The Consumer Goods Forum (CGF) Collaboration of Healthier Lives Coalition of Action (CHL), in partnership with METRO France and seven leading food manufacturers – Barilla, Bonduelle, Bel, Danone, Groupe Savencia, Labeyrie and Upfield – unveiled an innovative collection of 16 recipes designed to promote healthier, sustainable and accessible dining options. These recipes are simple to prepare, delicious, and include practical tips for reducing food waste.
The initiative offers restaurants a fresh opportunity to present their customers with nutritious, vegetarian meals at an affordable cost, with each portion priced under 3 euros. By focussing on consumer lifestyles, the recipe collection aligns with the growing demand for healthier and environmentally conscious food choices.
“Thanks to our collaborative efforts guided by The Consumer Goods Forum, we have created this recipe book in response to new consumer trends and the recognition of the environmental impact of food, as well as its role on health.” said Ludovic Maitrias, Sustainable Development Manager at METRO France.
Launched on the 30th of August 2024, the recipe book showcases how collaboration across the FMCG and retail industry can foster innovation and support healthier living.
This initiative builds on the 2023 collaboration, which amplified the Mon Restaurant Passe Au Durable initiative, encouraging METRO France’s clients in the restaurants and out-of-home sectors to integrate more sustainable and health-conscious recipes into their menus
Additionally, two multi-brand vegetarian recipes created using the #PositiveFood tool, were introduced and shared with restaurateurs. Click here to view the pilot results.
“This initiative is about making it easier for restaurateurs to offer healthier, more sustainable recipes that are accessible, delicious, and have easy-to-follow food waste tips,“ said Sharon Bligh, Director of Health and Sustainability at The Consumer Goods Forum. “We are committed to empowering our members to meet growing consumer demand for more health-conscious eating habits, without sacrificing quality or taste.”
A Collective Approach to Health and Sustainability
The CGF Collaboration for Healthier Lives (CHL) remains committed to addressing the growing expectations of consumers in terms of wellbeing, healthier eating and preventative health. This latest initiative underscores the power of multi-stakeholder collaboration in driving positive change toward healthier, more sustainable lifestyles.
About CGF Collaboration for Healthier Lives Coalition of Action:
- The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families.
- CHL initiatives running across 9 countries and involving over 160 organisations.
- As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone.
- Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people.
- For more information please visit our website.
About The Consumer Goods Forum:
- The Consumer Goods Forum (CGF) is the only CEO-led organisation that represents both manufacturers and retailers globally. It brings together senior leaders from more than 400 retailers, manufacturers and other stakeholders across 70 countries.
- The CGF accelerates change through nine Coalitions of Action: forests, human rights, plastics, healthier lives, food waste, food safety, supply chains, product data and net zero.
- Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs.
- For more information, please visit our website.