PARIS, 30th May 2022 — The Consumer Goods Forum is delighted to announce the following new companies have joined our global membership community and, in doing so, have confirmed their commitment to our vision of better lives through better business.


McDonald’s is the world’s leading global foodservice retailer with more than 39,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners. 

“At McDonald’s, we have both the privilege and a responsibility to drive positive change for our industry and our customers around the world. But no amount of individual action can substitute the power of collective action. McDonald’s is proud to join and contribute to the CGF community to help ensure the long-term sustainability of our industry.” – Chris Kempczinski, President and CEO, McDonald’s Corporation 


JDE Peet’s is the world’s leading pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second. JDE Peet’s unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. In 2021, JDE Peet’s generated total sales of EUR 7 billion and employed a global workforce of more than 19,000 employees.“Joining The Consumer Goods Forum is a great opportunity for JDE Peet’s to work with our industry peers in a non-competitive environment to progress Environmental Social Governance programs. At JDE Peet’s, we unleash the possibilities of coffee & tea to create a better future, and I’m proud to partner with coffee and tea retailers and manufacturers that work together to strengthen the food industry and to raise the bar in food safety standards. Our collective efforts on the ESG agenda will make the difference for future generations.” – Fabien Simon, CEO, JDE Peet’s


GS1 standards are the most widely used system of standards in the world. By enabling the sharing of trusted quality data everywhere, they tell the story behind products—where they originated, what they contain and where they have been during their supply-chain journey. This, in turn, removes friction between business partners and improves performance and safety across the entire supply chain. Supporting almost 4,000 members (licence holders) in Ireland and two million members globally, GS1 Ireland provides product identification and traceability standards to assist companies with their supply across offline and online channels. Membership of GS1 Irealnd enables trading partners to join a global community of organisations whose product data is built on trusted standards – enabling all such product data to be easily and accurately shared.

“GS1 Ireland is very conscious that today, more than ever before, consumers and trading partners are demanding more and better product data.The global COVID-19 crisis has spurred faster e-commerce growth, which in turn has amplified the challenges we all face in today’s data exchange processes and supply chains.The impact of poor-quality product information – resulting in unnecessary costs – has never been more damaging for businesses. In recognising the challenges, The Consumer Goods Forum and GS1 are engaged today on a number of activities aimed at helping all CPG companies benefit from a broad range of GS1 identification and data standards including GTIN Ubiquity, Verified by GS1, and the GS1 Global Data Model. Working together, the ultimate goal of these three strategic initiatives is to ensure all products are represented exactly the same the digital world as they are in the physical world.” – Mike Byrne, CEO, GS1 Ireland


Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S., serving communities throughout Alabama, Florida, Georgia, Louisiana and Mississippi. The grocer has strong neighborhood ties, a proud history of giving back, talented and caring associates and ongoing commitments to providing the best possible quality and value to customers. 

“I feel privileged to join The Consumer Goods Forum because I believe there is a shared sense of purpose and mission among its membership: that we feel collectively compelled to prove that doing the right thing for people and doing the right thing for business can – and should – live in harmony.” – Anthony Hucker, President and CEO, Southeastern Grocers Inc..


Donghua University (DHU) is a national key university within its unique capabilities on material science and relevant downstream applications including textile, package, etc. The university owns 3 campuses with 2,000+ faculties and staff, and 20,000 students from undergraduates to postgraduates. DHU has established national key labs and research centers to resolve some of the most pressing issues of today’s society, such as sustainability and plastic circularity. With its technology strength and in-depth research capabilities, DHU aims to partner with brand owners, retailers, consumer organizations, domestic and abroad, together to drive a better sustainable future. 

“We’re glad to see DHU is joining the Consumer Good Forum, one of the post prestigious organizations globally bringing retailers, brand and manufactures together to drive positive change and address key challenges like environment and social sustainability. As a top research association with strong material science capabilities, we’re looking forward to work together with the CGF members and support this unique journey.” – Prof. Wei LI, VP of Donghua University (DHU)


Mazinsa is a Mexican company dedicated to the fishing, production and marketing of meal, oil, soluble and hydrolysed sardines and tuna, as well as frozen sardines. They are located in the Mexican Pacific in the ports of Mazatlan, Sinaloa and Guaymas, Sonora.    

“We position ourselves as the first national company in the elaboration of high-quality products of marine origin for human consumption and animal consumption, for Mexico and for the world, guaranteeing food safety, using sustainable technologies and promoting Social and Environmental Responsibility. For that reason, being part of The Consumer Goods Forum allows us to collaborate with world-class industry players through its different coalitions, always seeking business growth and efficiency for the benefit of all.” – Armando Coppel Azcona, General Director, MAZ INDUSTRIAL S.A. of C.V.


LCA Committee is the first national professional organization with the life cycle assessment(LCA) method as the core, the life cycle low-carbon green assessment system and platform construction as the foundation, and promoting the life cycle sustainable production and consumption of China and the global industrial chain as the purpose.    

“Grateful to find a combination between Customer Goods Forum and LCA Committee through Golden Design Rules and its carbon reduction potential. Although hasn’t been known Customer Goods Forum for long, we see and appreciate what Customer Goods Forum has done to improve the environment and make a better eco-environment in packaging field, which is also one of the principles of LCA Committee and the reason LCA Committee to be a member of Customer Goods Forum. With this golden opportunity, both of we two parties can make non negligible efforts to the carbon neutrality target.” – Hongtao Wang, Director, LCA Committee


Klüber Lubrication is one of the world’s leading manufacturers of specialty lubricants, offering high-end tribological solutions to virtually all industries and markets worldwide. Most products are developed and made to specific customer requirements. During its more than 90 years of existence, Klüber Lubrication has provided high-quality lubricants, thorough consultation and extensive services, which has earned it an excellent reputation in the market. The company holds all common industrial certifications and operates a testing section hardly rivalled in the lubricants industry. Klüber Lubrication, set up as a retail company for mineral oil products in Munich in 1929, is today part of Freudenberg Chemical Specialities SE & Co. KG, a Business Group of the Freudenberg Group, Weinheim. Klüber Lubrication has about 2,400 employees in 33 countries.

“The global food industry is facing a transformation: consumers are demanding a more sustainable production and a better protection through higher food safety. In addition, increasing levels of automation put higher demands on production processes and machinery. Klüber Lubrication has been addressing these issues for a long time and can contribute with solutions thanks to our extensive knowledge of machineries and processes in the food industry, acquired through our close personal relationship with managers, engineers and quality experts in the field. We joined the CGF to leverage its global know-how in the areas of lubrication and its impact on sustainability and process safety.” – Claus Langgartner, Executive VP Sales & Marketing and Speaker of the Board, Klüber Lubrication


As the only association in the consumer goods industry that is truly global, while embracing both retailers and manufacturers, and service providers, our members understand the value of our uniqueness. Many of the opportunities and issues that we face as an industry can’t be addressed by individual companies alone, or just by collaborating regionally. The CGF offers you a seat at the table, and our members know that our global, cross-value chain perspective is critical to helping drive positive change globally and in securing long-term, sustainable business growth.

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For further information, please contact:

Membership Team
[email protected]

Lee Green
Director, Communications
[email protected]