Building on the impactful initiatives of 2024, the member companies of The Consumer Goods Forum’s (CGF) Japan Food Loss and Waste Working Group carried out a series of activities throughout October to raise social awareness about the critical need to reduce consumer food loss and waste. These efforts were part of the Coalition’s global #TooGoodToWaste campaign, reinforcing the importance of aligning global objectives with local actions.
Food waste remains a pressing global issue, with some 40% of all food produced being wasted. Japan’s Food Loss Reduction Promotion Law, established in 2019, emphasizes the need for society-wide engagement, fostering attitudes against food waste, and promoting practical steps to address the issue. October has been designated as “Food Loss Reduction Month”, in Japan with October 30th recognized as “Food Loss Reduction Day” and the entire month aligning with the UN’s observance of World Food Day on October 16th.
Expanded Participation
This year’s initiative saw an increase in engagement, with nine companies participating:
- Aeon
- Ajinomoto
- Danone Japan
- Ito En
- Japanese Consumers’ Co-operative Union (JCCU)
- LOTTE CO., LTD
- Meiji Holdings
- Nishimoto (Wismettac Group)
- S&B Foods
The collective efforts of these companies focused on public awareness campaigns, including leveraging corporate social media channels to share tips and encourage actions consumers can take to reduce food waste in their homes.
Award-Winning Achievements
Highlighting their commitment to sustainability, several CGF member companies received prestigious honours at Japan’s Food Loss Reduction Promotion Awards for fiscal year 2024, hosted by the Ministry of the Environment:
- Ajinomoto Co., Inc. was awarded the Minister of the Environment Award for its outstanding contributions to reducing food loss and waste.
- LOTTE CO., LTD and Kirin Brewery Company, Limited (part of Kirin Holdings) received the Chairman’s Award of the Food Loss Reduction Promotion Committee.
These recognitions underscore the significant impact of CGF members’ efforts in tackling food loss and waste, aligning with both national goals and global sustainability commitments.
Broader Context
Food waste remains a critical issue in Japan, with a total annual waste of 22.32 million tons, including 4.72 million tons of food loss. This amount of food loss is approximately equivalent to the annual food aid provided by the United Nations World Food Program (WFP). Of this food loss, 50% (2.36 million tons) originates from businesses, while the remaining 50% comes from households.
The Ministry of the Environment’s recent report highlights key strategies, including public awareness campaigns, advancements in waste reduction technologies, and enhanced collaboration across stakeholders. These efforts are critical to achieving sustainable development goals (SDGs) and fostering a more sustainable society.
Continued Commitment
The CGF Food Waste Coalition of Action remains committed to addressing the food loss and waste crisis through whole-of-chain action. Connecting global goals to local implementation is critical for driving impactful change, ensuring that international objectives translate into tangible local actions. With approximately 60% of food waste occurring at the household level, initiatives like these play a vital role in driving consumer behaviour change and reducing food waste globally.
For details on the Japan-specific initiatives (in Japanese), see the CGF Japan office website. Further updates out of Japan will also be shared at the upcoming global steering committee in London later this month.
For more information on how CGF’s Food Waste Coalition is uniting businesses to combat food loss and waste, visit www.tcgffoodwaste.com.