On 6th February, members of The Consumer Goods Forum (CGF) and external partners met in London. Led by Collaboration for Healthier Lives (CHL) UK Co-Chairs from Tesco and Danone, the meeting took stock of the actions that have taken place over the twelve months since CHL UK was launched in the London boroughs of Lambeth and Southwark. The group also spent time discussing how the learnings from the first year can be used as a mechanism that drives scale and clarified the future ambition of the movement in Lambeth and Southwark. They also discussed the value of introducing the initiative to other cities.
As part of this discussion, attendees broke into two groups. The groups brainstormed around making CHL UK sustainable, bringing health and sustainable diets together, how to take actions forward in London and in parallel to another location in the UK and how to develop specific initiatives for integration in joint business plans. The group also agreed that they would allow for more flexibility, allowing different members to test a wider variety of interventions – through nudging and communications.
Representatives from local partner Guy’s & St Thomas’ Charity were also on hand to officially kick-off the one-year anniversary report process, which will be published in June 2020. The report will look at both the challenges and successes from the first 12 months, include case studies and CEO quotes, and initial data from the CHL UK movement. Guy’s & St Thomas’ Charity are taking the lead on producing the report.
Representatives from the University of Oxford and the British Nutrition Foundation among others also joined the conversation and explored their own involvement in CHL UK. The University of Oxford is taking a lead on the results framework and analysis for the CHL UK movement and presented the strategy framework to cluster interventions and tools used to measure the health scores of stores and in-store interventions as well as the measurement and reporting timeline for 2020.
The British Nutrition Foundation then introduced Healthy Eating Week and their new training platform, both of which could be used to support CHL UK. The team went on to reflect on Public Health England’s health agenda and how they could support understanding behaviour change through data and transparency.
To close out the meeting, the group learned more about the Healthier Lives: Impact for Collaboration event that is taking place ahead of the CGF’s 2020 Global Summit. This key Health & Wellness event will bring together key stakeholders to explore the success and challenges of CHL movements around the world and will be held at the QEII in London on 16th June. Interested parties should register at: https://site.evenium.net/cgfitc/registration.
There was also an update of the Global Learning Mechanism, which will serve as a global, online platform and resource centre for sharing knowledge and learnings on business-led health actions taking place around the world. The platform will officially be launched at the 16th June meeting.