CHL Japan’s mission is to promote healthier lifestyle habits to lead to a better quality of life at old age. The project sets out to develop programmes to introduce and promote healthier diets and exercise, and provide health counselling in stores.
During phase 1 of the project that ran between August 2017 and January 2019 in Kobe and Osaka, CHL Japan held lectures and supermarket events on the topics of: moderate salt intake, metabolic syndrome prevention, sufficient vegetable intake, health checks, and carbohydrate control. The results observed included increased awareness about healthier diets and increased sales of vegetable beverages and fat-burning drinks.
Going forward CHL Japan aims to ramp up its activities, following the key findings from its first phase. In this regard, three target groups have been identified:
The initiative plans to redesign its resource plan to ensure scalability and sustainability, develop a digital tool for consumers on lifestyle-related disease prevention and nutrition education, and establish a network with academic institutions to evaluate project impact and ensure reliability.
In 2020, member companies of the CHL Japan Employee Health & Nutrition Promotion Working Group accelerated their efforts to safeguard the health of their employees in the wake of the COVID-19 outbreak. Treating employee health as a priority was crucial to ensure business continuity for the member companies, was critical to maintaining supply chains for consumer goods, and was key to help keep Japanese society functioning as a whole. The group reflected on efforts made during the COVID-19 pandemic and shared their learnings in a 2021 report, with information and practical steps that could be of use in the future.
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