Our Mission

We believe that the consumer goods industry can contribute to today’s global and local health and wellbeing opportunities.

Our vision is to take a leadership role in empowering healthy consumers globally through in-store and online actions. We want people to lead fuller, healthier, longer and more productive lives.

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Our Commitments

Our Board-approved Resolutions and Commitments have been the foundation of our work for the last 10 years. Now, as a Coalition, we continue to commit to actions that can positively impact people globally.

We believe that our work is delivering genuine value to both consumers and the industry, as we work to provide guidance and alignment on key areas.

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Our Governance

Our initiative is currently co-sponsored at the Board level by the CEOs of Ahold Delhaize, AS Watson, GSK Consumer Healthcare, and Nestlé. They help drive and support our work.

Our Steering Committee has the mission of scoping and categorising existing momentum on health and wellness, empowering people around the world through on-the-ground actions.

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