Retail’s Role in COVID-19 Vaccinations

As a weary world lifts its head toward COVID-19 vaccines, retailers are uniquely positioned to offer additional support. The public may see the industry’s involvement as simply providing a place to receive a shot. Others, however, are calling on retailers to help quell fears as trusted community members, provide consistent messaging, assist state governments and ensure their own employees are well protected. All this while working through logistics, staffing, storing, tracking, distribution — and facing an often-impatient public. It’s a tall order, and one that keeps evolving.