Brand as a Beacon in a Time of Uncertainty

Social distancing, financial distress, anxiety for what the future holds: our world is facing new levels of disruption caused by the COVID-19 pandemic. In this time of crisis, companies are acting to protect their bottom line while adapting to customers’ newfound constraints and concerns. But although these short-term remedies are necessary, they’re far from sufficient in a time of heightened need among individuals and societies. 

(Source: www.lippincott.com)