Communications & Engagement

Deforestation has multiple drivers in a given region – agriculture, forestry, mining, natural wildfires and urbanisation, to name a few. For real impact, collective action and collaboration on the ground as well as political engagement at national and regional levels are critical as is strong support from the investment community.

Consumer goods retailers and manufacturers play an important role but cannot stop deforestation alone. Even if all members of the Coalition achieved deforestation-free supply chains for the key commodities, deforestation would still exist due to global demand elsewhere. Everyone – from the private sector across industries to governments to the financial sector, to NGOs, smallholder farmers and local stakeholders – has a role to play, and we are eager to work toward shared action.

A specific Working Group has been created in the Coalition to oversee the Coalition’s communications and engagement activities, particularly focusing on proactive and ongoing collaboration with the NGO community, suppliers and traders, and governments, in order to drive such shared actions.

We know that succeeding in the actions outlined above requires transparency, and we are committed to being held accountable for our progress. Importantly, we commit to defining measurable outcomes on which all members agree to track and report individually and collectively. As a result, we will be able to report our progress publicly and we welcome feedback on our progress. A full list of the Key Performance Indicators (KPIs) and Public Information Requirements as detailed in the Commodity Roadmaps is available here.

We are excited to work towards greater transparency and improved dialogue by using a digital platform that will allow the Coalition to interact with the NGO community around the world. This platform, Evergreen, was launched in October 2020.

Through this improved transparency, our ambition is to drive change by building collaboration, both within and beyond our individual supply chains, and creating a credible industry voice that is supported by concrete actions on the ground.