A key component of the Product Data Coalition of Action are our member driven projects. By collaborating on digital connectivity, our projects will enable the industry to grow consumer trust at a time when societal trends and digital media are fuelling demand for greater transparency. It will also simplify product listing processes and reduce time-to market.
Our members are at the core of these efforts, and, as a member, your role can be integral in helping to define the future of our industry. Would you like to say in 10 years’ time that your company had a say in how the business requirements for a new product identifier were identified? Would you be proud if your company was behind the reason consumers now trust companies more than ever? If yes, our projects are the place to be.
Managing and sharing product information across the entire value chain is still a fundamental challenge for the consumer goods and retail industry. The Board of The Consumer Good Forum (CGF) acknowledges the need to move urgently and at scale beyond current industry and organisational paradigms to drive a step-change forward via the Product Data Coalition of Action.
The potential value of data-sharing via DataPorts goes well beyond just the use-cases of product master-data sharing. For example, DataPorts are envisioned to enable a whole spectrum of data to be shared directly between large numbers of value chain partners, like forecasting data, transactional data, event data and sensor data.
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