Key Principles Highlighted 

Define Health Holistically

Assess Your Baseline

Make Data-Informed Decisions

Deploy Interventions

Cultivate a Caring Culture

Background 

Founded in 1946 in Alba (Italy) by brothers Pietro and Giovanni Ferrero, it is a family-owned business, now in its third generation, with around 45,000 passionate employees globally. The Ferrero Group operates in more than 50 countries and products are sold in 170. The Ferrero culture is rooted in strong family values  and we work to build a culture of trust, respect, diversity and opportunity for all. We care about our people and we encourage everyone to grow and thrive. For Ferrero, it is essential to build a fair and inclusive workplace that upholds good working conditions and wellbeing, one where all employees feel welcome and have opportunities to fulfil their potential. 

Ferrero aims at creating an environment which promotes a state of contentment and wellbeing, allowing all people to flourish and achieve their full potential for the benefit of themselves as well as the whole organisation with the intent to offer a workplace that feels good, thus creating a positive impact.

For this reason, Ferrero has designed a comprehensive Wellbeing Framework based on 4 dimensions: Health, Energy, Protection and Community.

To ensure the proper deployment of the framework Ferrero works with a Group Wellbeing manager and wellbeing focal points in each region to ensure the implementation of the initiatives.

Awareness as the Foundation of the Wellbeing 

  • Raising awareness is the first step towards addressing societal challenges. Without knowledge and understanding, individuals and communities may remain unaware or indifferent to pressing issues affecting them or others around them.
  • Awareness on wellbeing matters and the importance of prevention and life-style choices, is key to secure the long-term health and wellbeing of employees. 
  • Increase in the general knowledge and a better comprehension on the topics promoted in our Wellbeing Framework can help employees become more aware of thier needs and ways of seeking professional help.

 

Implementation

Four Awareness Days a Year

Roughly every three months Ferrero launches awareness campaigns worldwide. Each selected day aligns with the Wellbeing Framework and its pillars and it echoes certain International Awareness Days, such as the Global Day of Mental Health in October, the International Volunteering Day in December and the World Cancer Day in February. Communication material is provided with subtitles or is translated in the 12 official languages at Ferrero allowing also some local adaptation to reflect territorial realities and context.

In addition, countries can decide to further deep dive and enrich the local experience with further actions in line with the agreed topic. The campaign is promoted at Group level via the official Intranet and social media, while countries reinforce messages locally (QR codes, screens), physical supports (posters, roll-up) and informative sessions (meetings).

Wellbeing and Safety Month

Organised every year between April and May, the event reaches all Ferrero countries and locations worldwide, combining the implementation of global events with specific local actions. All staff are invited to participate, both in factories and commercial offices, differentiating the offer according to the respective context and target population. The focus is on drawing attention to our Wellbeing Framework at Ferrero, seeking to combine information sessions and interactive experiences. From theory to practice, from instructions to games, encouraging community spirit and socialization among associates. 

An internal social media channel, fully dedicated to Wellbeing is regularly updated with pertinent information and reflections. Resources are relaunched locally, suited to the context.

Impact 

During the Wellbeing & Safety Month 2024, Ferrero has launched the Global Kinder Joy of Moving Step Challenge. A virtual event open to all workforce globally (blue collars and sales included), incentivising physical activity by tracking the collective number of steps taken by people worldwide while walking or running. Ferrero asked employees to set out, walking together, to feel good and do good, discovering, step by step, the values of the Kinder Joy of moving project. A challenge to create greater Ferrero people’s awareness of the benefits of active living, a hypothetical route touching different continents and over 30 countries where our Social Responsibility project Kinder Joy of Moving operates. More than 4.000 participants have enjoyed initiative, returning positive feedback and enthusiasm for the idea of ​​repeating the experience.

Learn More

About CGF Collaboration for Healthier Lives Coalition of Action

  • The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families.
  • CHL initiatives running across 9 countries and involving over 160 organisations.
  • As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone.
  • Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people. 
  • For more information please visit our website
  • Contact the CHL team to have your employee wellbeing programmes featured.

About the Acceleration Areas

  • Announced at the 2023 Global Summit in Kyoto, the five Acceleration Areas (AAs) are designed to fast-track sustainability through key, targeted interventions.
  • As part of the Coalition’s leadership strategy, the physical and mental health of over 10 million employees of CGF members are at the core of CHL’s new agenda.
  • Establishing employee wellbeing programmes to support employee health is currently being championed as an Acceleration Area at the CGF.