Focus on Principle 6 of the Seven Principles of Employee Wellbeing

Co-created by The Consumer Goods Forum (CGF) Collaboration of Healthier Lives Coalition of Action (CHL) and the McKinsey Health Institute to establish an evidence-based wellbeing framework and set of principles; fostering employee health and wellbeing. Click here to access.

Cultivating a Caring Culture

Make wellbeing conversations a natural part of the workplace culture, driven by leadership behaviour that models care, empathy and prioritises employee wellbeing. Learn more

Background 

Grupo Bimbo’s mission is to bring delicious and nutritious baked goods and snacks into the hands of all, while the company’s philosophy centers on building a sustainable, highly productive, and deeply humane company. Central to this ethos is a comprehensive approach to wellness, which prioritises the safety and wellbeing of our associates and their families. With over 149,000 associates across 34 countries, Grupo Bimbo recognises that wellness varies by individual; thus, our initiatives are broad, inclusive, and adaptable to diverse needs.

Our core belief lies in ‘valuing the individual,’ wherein the safety and wellbeing of our associates take precedence. Safety is considered a fundamental work condition—mandatory and non-negotiable—while wellbeing is viewed as a personal and confidential commitment, deeply rooted in each individual’s effort to promote health, life balance, and mitigate both professional and non-professional illnesses.

 

A Commitment to Wellbeing

  • This commitment to prioritising the safety and wellbeing of associates aligns seamlessly with Grupo Bimbo’s broader mission and vision.
  • By nurturing a workplace culture built on respect, fairness, trust, and care—the embodiment of our Golden Rule—the company creates environments where every individual can thrive.
  • By emphasising diversity and inclusion and fostering the personal and professional growth of associates, Grupo Bimbo aims to not only enhance individual wellbeing but also bolster the overall quality of life, reinforcing the company’s reputation.

Implementation

Grupo Bimbo’s approach to wellness is structured around a Global Wellness Policy that defines the responsibilities of the company, its leaders, and associates, all through the wellness model that encompasses five pillars: health, healthy diet, physical activity, work-life balance, and work life. These pillars are supported by four operational lines of action:

  • Awareness: Understanding health risks, promoting healthier lifestyles.
  • Leadership: Encouraging a healthy company culture through leadership commitment.
  • Education: Supporting healthy choices through knowledge enhancement.
  • Projects: Creating opportunities for behavioral changes and removing barriers to healthy lifestyles.

Wellness committees at various levels of the organisation play a pivotal role in the implementation of these strategies. These committees are responsible for the local adaptation of global guidelines, making wellness an attainable goal for every associate. Regular meetings and the tracking of wellness indicators through our wellness observatory provide data that help us refine and evolve our strategies over time.   

Conviction

Firm belief in cultivating health as a value within ourselves, associates, family, and community.

Confidentiality

Ensuring privacy and safe handling of personal data.

Flexibility

Each workplace manages wellness projects aligned with the Global Regulatory Model and tailored to the specific needs of the country or locality.

Collaboration

Working together towards a shared vision of health and wellness involving leaders, associates, organisational teams, and external stakeholders.

Impact 

The commitment of Grupo Bimbo to the safety and wellbeing of its associates has helped consolidate a comprehensive value proposition for our associates. By prioritising safety and providing resources for wellbeing, the company has fostered a work environment conducive to personal and professional growth.

This emphasis on associate welfare seeks to increase levels of associate satisfaction, heighten productivity, reduce absenteeism and turnover.

By aligning our business practices with our wellness goals, Grupo Bimbo has also enhanced its reputation as a responsible and desirable employer. This reputation helped the company attract and retain top talent, remaining competitive and sustainable in the long term. Through continued efforts, wellness is integrated into every facet of Grupo Bimbo’s corporate culture by 2030, making it not just a policy but a fundamental part of the company’s identity.

Learn More

About CGF Collaboration for Healthier Lives Coalition of Action

  • The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families.
  • CHL initiatives running across 9 countries and involving over 160 organisations.
  • As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone.
  • Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people. 
  • For more information please visit our website
  • Contact the CHL team to have your employee wellbeing programmes featured.

About the Acceleration Areas

  • Announced at the 2023 Global Summit in Kyoto, the five Acceleration Areas (AAs) are designed to fast-track sustainability through key, targeted interventions.
  • As part of the Coalition’s leadership strategy, the physical and mental health of over 10 million employees of CGF members are at the core of CHL’s new agenda.
  • Establishing employee wellbeing programmes to support employee health is currently being championed as an Acceleration Area at the CGF.