Co-created by The Consumer Goods Forum (CGF) Collaboration of Healthier Lives Coalition of Action (CHL) and the McKinsey Health Institute to establish an evidence-based wellbeing framework and set of principles; fostering employee health and wellbeing. Click here to access.
Cultivating a Caring Culture
Founded in 1982 by Mr. Liu Yonghao, the “Pioneer of Reform”, New Hope Group is a modern private enterprise group with modern agriculture and food industry as its main business. During its 40 years of entrepreneurial history, it has always been based on the agriculture and animal husbandry industry and continuously extended to the upstream and downstream industries.
The company is guided by the core philosophy of “built by trust, enduring by love.” It is committed to playing a leadership role in agricultural industrialisation, integrating global resources, and creating a safe and healthy value chain in the large-scale food industry, ultimately contributing to the realisation of their employee’s aspirations for a better life.
In late 2023, the company introduced a cultural framework called “One Concept, Four Spirits” to unite employees in overcoming challenges. At the heart of this framework is the
principle of “Built by Trust, Enduring by Love”, inspired by Chairwoman Angela Liu’s Mid-Autumn Festival message. This message emphasises the importance of trust in the industry, the company, colleagues and oneself, while fostering a deep appreciation for these relationships.
Enhance employees’ nutrition and lifestyle by raising awareness of healthier habits through:
Establish long-term partnerships with professional health examination institutions to provide annual health services for employees and their families.
Health Check-up Packages: Offer a variety of medical check-up options.
Customised Health Management: Collaborate with major tertiary hospitals for tailored health management services and preferential treatment for employees.
Traditional Chinese Medicine Services: Provide regular consultations and rehabilitation physiotherapy focused on preventing and treating common occupational and chronic diseases. These initiatives promote a corporate culture of health and wellness while enhancing employees’ awareness of self-care and wellbeing.
The staff canteen provides employees with nutritious, safe and varied meals every day at affordable prices. Overall employee satisfaction with the food is 90%.
Subsidiaries without canteen facilities have multi-functional pantries equipped with coffee, tea, healthy soups, refrigerators, microwaves and other amenities for employees to store and reheat home-cooked meals.
The office has a comfortable and open area for meals, tea breaks and relaxation. To support employees working long hours, an ‘Energy Refuelling Station’ offers healthy snacks, drinks and light meals, providing quick access to refreshments to keep them energised and productive.To support female employees during breastfeeding, a ‘Mother and Baby Room’ has been created in the workplace. This private, clean and comfortable space allows breastfeeding mothers to nurse in privacy, reflecting the company’s genuine care for its female employees.
To support female employees during breastfeeding, a ‘Mother and Baby Room’ has been created in the workplace. This private, clean and comfortable space allows
breastfeeding mothers to nurse in privacy, reflecting the company’s genuine care for its female employees.
The company prioritises the needs of employees with disabilities by designating special parking spaces, ensuring convenient and accessible travel.
These focus areas are closely linked to the main themes developed by the Workforce Nutrition Alliance (WNA), co-founded by The Consumer Goods Forum (CGF) and the Global Alliance for Improved Nutrition (GAIN). Click here to access the guidebooks for free.
To embody its family-oriented corporate culture, the company has established the “Meihao Mutual Benefit Society”. Employees voluntarily contribute annual dues, which are pooled
into a “Mutual Benefit Fund” to provide medical support for members and their families, as well as assistance to disaster victims and the families of deceased members. This initiative ensures that every employee feels the warmth and care of a family.
Since its inception in 2014, the Society has helped 2,366 families and disbursed a total of CNY22,912,100. In 2023 alone, it raised approximately CNY 6.05 million, with 44,508 members, representing a membership rate of 66%. In the same year, the society helped 552 families and distributed around CNY 5.9 million.
Since 2011, the company has been implementing the “Warm Heart Project” to improve the working and living conditions of employees. Each subsidiary is required to standardise the management of canteens, bathrooms and dormitories, while promoting a welcoming environment.
Key initiatives include
The company also promotes team cohesion through activities and campaigns such as sending thank you letters to employees’ families and recognising frontline staff with a monthly awards programme.
Search 
Search 