Singapore retailer FairPrice Group was founded on a mission to keep everyday essentials within reach for everyone in Singapore, while acting as a responsible corporate citizen to ensure continued sustainable development.
To this end, FairPrice Group launched A Full Plate: A Look at the Nutritional State of the Nation, its first-ever study exploring the challenges that Singaporeans face with everything food. The report’s findings led to the launch of A Full Plate: Singapore’s largest food donation drive that focuses on not only feeding, but also nourishing underprivileged communities in need with healthier food staples and hot meals. Discover the Key Findings and Key Initiatives.
As a member of the CGF Collaboration for Healthier Lives Coalition of Action (CHL), FairPrice Group is aligned with the Coalition’s global mission to empower people to live healthier and more sustainable lives. Learn more about the Coalition’s leadership and key priorities.
Singaporeans’ attitudes regarding health and nutrition are a reflection of targeted, nation-wide initiatives and educational programmes aimed at making healthy, balanced living a priority. Health and nutrition is very important to Singaporeans – 68% choose products based on whether they are better for their health, and 83% agree or strongly agree that a healthy meal is a balanced meal.
Parents say they aim for three key factors in meals – taste, fullness, and key nutrients. As many as 71% of parents said that “taste is the deciding factor on what makes a good meal”, while 70% agreed, or strongly agreed, with the statement: “Getting my children to eat enough food/not be picky is my biggest concern.”
Study findings also suggest that Singaporeans today have less misconceptions surrounding the nutritional value of fresh frozen food – Food that has been frozen immediately after harvest, when nutrients are the most abundant. More than half of parents surveyed agreed that fresh frozen food is a good source for nutrition.
A Full Plate was launched to improve access to nutrition for the underprivileged by providing them with healthy grocery bundles and hot meals. By calling on all Singaporeans to donate, FairPrice Foundation aims to rally the community in support of each other, and elevate peoples’ understanding of the important role that nutrition plays in daily life.
The Cheers Breakfast Club is a first-of-its-kind initiative aimed at providing students aged 12 years old with a strong head start for the final milestone of their Primary School life – the Primary School Leaving Examinations (PSLE). Through the initiative, FairPrice Foundation distributed 12,000 breakfast bundles containing a variety of delicious and nutritious breakfast essentials containing milk, cereal, wholemeal bread, protein from Brand’s Essence of Chicken and canned tuna to students across 131 participating Cheers and FairPrice Xpress convenience stores islandwide.
Start Strong, Stay Strong is Singapore’s first preschool nutrition and sustainability education programme, launched in partnership with Terra SG, My First Skool by NTUC First Campus (one of Singapore’s largest preschool organisations) and supported by nutrition knowledge partner, KK Women’s and Children’s Hospital. The programme is designed to build a strong foundation of healthy eating habits in children from a young age, and educate children and their families to make informed food choices that are better for their health, and the planet. The programme uses interactive games and activities including:
○ Understanding the importance of a balanced diet.
○ Making healthier food choices and identifying nutrition labels.
○ Learning about different dietary needs and accommodating them.
○ Understanding the impact of food choices on the environment (sustainability).
The Neighbourhood Food Share initiative was launched to rescue and distribute imperfect fruits and vegetables to those in need across Singapore. With the support of community volunteers, rescued produce from FairPrice stores are collected and shared with vulnerable communities across more than 50 distribution points. Every month, over 2 tonnes of imperfect edibles are distributed to residents at almost 60 locations in the community, impacting an estimated 25 thousand individuals within the year.
The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families. CHL initiatives running across 9 countries and involving over 160 organisations. As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry.
Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone. Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people. For more information please visit our website Contact the CHL team to have your employee wellbeing programmes featured.
The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs.
For more information, please visit: www.theconsumergoodsforum.com.