Kvikk i Butikk – An Inclusive Employee Wellbeing Initiative

Kjøpmannshuset is committed to the health and wellbeing of all of its employees, ensuring the company take cares of its people.

The goal of the employee wellbeing programme called ‘Kvikk i Butikk’ is to encourage increased energy and vitality. This is a low-threshold initiative where everyone can participate, based entirely on their own abilities.

Kvikk i Butikk is not designed to create national champions but to offer a programme that promotes higher energy levels, greater job satisfaction, and reduced absenteeism. Good health is, quite literally, good business – both for individual employees and for the entire organisation. 

Implementation

Kvikk i Butikk is a social group hosted on an online application”VI ER.” The concept focuses not only on physical exercise but also includes competitions, mental health seminars, and stretch breaks to promote proper neck and back techniques.

All employees can join the group, whether they work in a store or at the Kjøpmannshuset office. To raise awareness about the group and its initiatives, the company has recruited ambassadors who will collaborate to gather feedback on areas already implemented and on initiatives which could be focused on in more depth or are future opportunities.

Examples of initiatives undertaken include:

  • Tips for lunch and good salads
  • Tips for Exercises
  • Our in-house store offers high-quality sportswear at great prices, from the renowned brand Craft. These clothes are specially branded with the SPAR logo.
  • Inspirational lectures and seminars
  • Annual Relay Race

Today, the group has 800 members, with participation being entirely voluntary:

Annual Chart 

Kjøpmannshuset maintains two-way communication with all of the programme participants through its app VI ER. The users can share their insights and experiences with each other, creating a community which continues to inspire reach other to participate.

To date, the company has learned the importance of setting up an annual activity plan and offering varied content that resonates with many.

Relation to SPAR Norwary’s Business Strategy and Impact

Kjøpmannshuset is in the early stages of utilising this initiative, named Kvikk i Butikk, to support its business strategy. As part of the company’s strategy, there is a focus on being a valued employer. One of the key measures is having a programme that naturally emphasises employee health and wellbeing. 

Increased energy leads to greater job satisfaction, stronger team cohesion, and reduced absenteeism. Lower absenteeism is important for the profitability of the business.

Learn More

About CGF Collaboration for Healthier Lives Coalition of Action

  • The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families.
  • CHL initiatives running across 9 countries and involving over 160 organisations.
  • As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone.
  • Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people. 
  • For more information please visit our website
  • Contact the CHL team to have your employee wellbeing programmes featured.

About the Acceleration Areas

  • Announced at the 2023 Global Summit in Kyoto, the five Acceleration Areas (AAs) are designed to fast-track sustainability through key, targeted interventions.
  • As part of the Coalition’s leadership strategy, the physical and mental health of over 10 million employees of CGF members are at the core of CHL’s new agenda.
  • Establishing employee wellbeing programmes to support employee health is currently being championed as an Acceleration Area at the CGF.