Date 2024
Organisation WWF
Tags Supplier Enablement, Tracking & Reporting, Brand/Supplier Coordination, Plastics & Packaging, Design, Manufacturing, Reuse, Recycle
Resource Type Coalition/Initiative

ReSource Plastic is a World Wildlife Fund initiative that guides companies on ways to reduce plastic waste through three steps: 1) prioritising where to act; 2) implementing and measuring; and 3) collaborating to share best practice and scale solutions. Members include McDonalds, P&G, and Starbucks, with additional support from Ellen MacArthur Foundation and the Ocean Conservancy.