Date | 2021 |
Organisation | Procter & Gamble |
Tags | Consumer Use, Consumer Behaviour, Sustainable Options |
Resource Type | Case Study |
This case study covers P&G’s European consumer engagement campaign to advocate for lower washing temperatures as part of the ‘Ariel’ brand’s ambition to decarbonise laundry. Though the campaign focuses on encouraging the use of colder water, it also involves product development to ensure consumers do not have to compromise on cleaning efficacy as a result of reduced wash cycle temperatures.