Fruit and veg consumption is the biggest marker of dietary inequality, with those on
lower incomes eating significantly less. As national lockdowns due to COVID-19 are upon
us again, and with those on lower incomes feeling the greatest impact (IFS, 2021), we
examine people’s experiences of accessing fruit and veg during the last lockdown and
what they said needs to be done to increase consumption and ultimately improve our
health. Addressing inequality and redressing the balance of cost between healthy and
unhealthy foods came out top.