Our Mission

Our current agenda is shaped to enhance data exchange and improve accuracy.

To achieve this, the Coalition aims to ensure that all products have a unique identification, all unique product IDs can be verified in real time, and all brand owners, retailers and platforms follow the same foundational Global Data Model by 2022.

 

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Our Achievements

Our work has a long history of producing industry-defining solutions and thought leadership pieces on topics that cover the entire value chain.

Members of the CGF Product Data Coalition of Action commit to driving retailers and platforms to embrace and promote the use of unique IDs by all suppliers.

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Our Governance

The work of the Product Data Coalition is co-sponsored at the Board level by Alibaba and Procter & Gamble. They help drive and support our work.

Our Steering Committee has the mission of identifying priority issues for our initiative and recommend corresponding actions to our Board.

 

 

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